Dear Football Fund Investor:

Football in Brazil is like a religion, to me amongst the most important elements of life. This is an especially exciting year, not just for the World Cup, but also because I have become Chairman of Football for The London Nominees Football Fund. The team at London Nominees joins me in our shared enthusiasm for the Fund’s excellent prospects to contribute to the sport of Football.

After many great years on the field with Brazil’s national team, Fluminense, Santos and Cosmos, and later managing great groups in North and South America and in Asia, I am thrilled to contribute my experience with Football teams and clubs to The Football Fund. Our team, while focused on business, is as much driven by the love of the sport as the goal of well-earned profit.

The Football Fund invests not only in hard assets that bear fruit, but also in new ideas, fresh endeavors, and in the next generation of Football’s growth and development. Our Fund empowers clubs, academies, and businesses around the world to advance the sport, and to make the dreams of tomorrow’s players a reality. The Fund’s goal is to create value for your investment; its mission is to give each investor the opportunity to invest in the passion, the excitement, and the richness of the Beautiful Game.

I join a global network of investors in confidence that Football is an outstanding investment opportunity! Unlike equities, up and down with global markets, football is in the park, playground, local stadium, national news, the World Cup; every day, the heartbeat of a sporting world.

As more players enter the game, from more places in the world, the elegance and richness of the sport continues to grow. To be a part of this growth, and to help so many other people become involved, deep down, warms my heart.

Carlos Alberto Torres
Chairman of Football
January 8th, 2010

Investment Objectives:

Clubs: The Fund aims to select Football Clubs with excellent growth potential, harnessing the profitability that comes with success and increased popularity.

Players: The Fund leverages an extensive network of representatives and scouts to identify new and proven players of great ability who offer excellent potential return on investment.

Academies: As Football continues to grow exponentially at the grassroots level, the Fund looks to invest in increasingly popular branded football academies.

Franchises: The Fund aims to tap into the expanding and lucrative franchise market of football brands.

Merchandising: The Fund seeks investments that benefit from the strong margins to be found in replica shirts and other merchandising.

Sponsorship: The Fund leverages its activities across Football markets to capture a portion of the large global revenue streams flowing from sponsorship for clubs and academies.

Tournaments: The Fund provides monies and support for innovative tournaments and competitions at various levels of play.